Get to know Trader Auction Company

Photo of Jon and Julie Tofte from Clear Lake, Iowa, owners of Trader Auction Company

Who We Are

Trader Auction Company was founded in the fall of 2019 by Jon Tofte. I am pictured with my wife, Julie, during a visit to Decorah the year prior. 

I have 25+ years experience in relevant areas including business management, technical sales, e-commerce and customer relations in Iowa and Minnesota. 

We have four adult children and live on an acreage in rural Cerro Gordo County near Mason City and Clear Lake, Iowa. 

I would be happy to have a discussion about your online auction needs and can be reached at (641) 420-5417.

Trader Service Area

  1. Mason City
  2. Charles City
  3. Waterloo and Cedar Falls
  4. Fort Dodge 
  5. Marshalltown
  6. Ames
  7. Albert Lea
  8. Austin
  9. Rochester
  10. Owatonna

Online Only Auctions

The auction site used is, the leading regional online auction site in the Upper Midwest. Based in Maple Plain, Minnesota, K-BID has become a trusted source for auctions and has a dedicated following of buyers. 

The role of Trader Auction Company is to act as a local, independent affiliate of K-BID. With the services of K-BID we can reach over 300,000 registered users with assets that clients in northern Iowa and southern Minnesota want to sell. 

Trader Auction Company is an online-only auction business. No live auctions are conducted. The trend is moving to online and Trader is well positioned for growth by focusing online in partnership with the resources of K-BID backing us. 

Other Sales Channels in Development

Jonquil Equipment sells locally-manufactured hay feeders to owners of horses, goats, sheep and llamas. Visit the Facebook page at to learn more.  


Serving southern Minnesota and Northern Iowa